Promotion of the 2025 Ulsan Metropolitan City Tourism Promotion Plan, Tourism Strategies, Implementation Tasks, Detailed Projects
Ulsan Metropolitan City has presented a vision to develop into an attractive tourist city where rest, leisure, and culture harmonize. To this end, the '2025 Ulsan Metropolitan City Tourism Promotion Plan' has been established and will be actively implemented.
This plan includes specific strategies and tasks to further promote the local tourism industry in line with changing domestic and international tourism environments. It is expected that these efforts will enhance Ulsan's tourism appeal and have a positive impact on the regional economy.
Five Major Tourism Strategies Reflecting Ulsan's Unique Features
In the recently announced tourism promotion plan, Ulsan City has presented five key tourism strategies along with 21 implementation tasks and 33 detailed projects. The central vision of this plan is set as 'Ulsan, an attractive tourist city where you can enjoy rest, leisure, and culture.'
Based on this vision, strategies have been formulated for ▲seizing tourism demand and industrial development ▲vitalizing the MICE industry ▲developing city landmarks ▲establishing stay-type tourism infrastructure ▲strengthening tourism services and marketing.
Notably, a themed strategy utilizing Ulsan's English abbreviation 'ULSAN' has been developed. The keywords driving Ulsan's future tourism are open (U), shining (L), special (S), attractive (A), and nostalgic (N), highlighting an emotional approach. This strategy is expected to contribute to making Ulsan a more attractive tourist destination.
An Open Ulsan for Everyone (U)
The 'Open Tourism' strategy aims to expand infrastructure so that vulnerable tourists and individual travelers can travel more conveniently.
It provides direct transportation to major tourist attractions between Ulsan Station and Taehwa River Station, and aims to improve accessibility by developing railway tourism products connecting the Central Line and Donghae Line, thereby increasing stay times.
Shining Night Views, Stay-Type Tourist City Ulsan (L)
Ulsan is seeking ways to enhance its night views and integrate media content to promote stay-type tourism.
Major projects include 'Ulsan Rising Port' and 'SK Wonder Globe', and various experiential programs linked with moonlight tours and performances are also in preparation.
Additionally, transportation convenience services like tourist taxis and city tours will be strengthened, contributing to increased accessibility for tourists.
Providing Differentiated Tourism Experiences with Special Themes (S)
The development of metropolitan tourism in the southern region focuses on discovering Ulsan's special tourism resources. In particular, pet tourism infrastructure such as pet zones, pet-friendly accommodations, and 'Dongdong Train' will be established.
This plan reflects the recent trend of pet families, providing various options to tourists and positively impacting the revitalization of the local economy.
Ulsan's Attractions and Festivals Showcasing All Four Seasons (A)
Ulsan City is focusing on promoting domestic and international tourism centered around the Taehwa River National Garden. It plans to attract tourists by organizing various festivals and experiential programs throughout the four seasons.
In particular, the 'Ulsan International Garden Exposition' to be held in the second half of 2025 and the grand festival preceding it will be significant events that will further strengthen Ulsan's image as a tourist city.
Evoking Nostalgia with Retro Sentiments (N)
The 'Ulsan Industrial Festival', rooted in Ulsan's unique industrial culture, will be held with a retro-themed focus. This festival plays a significant role in forming a consensus among people of various generations and classes, helping to attract external tourists.
Main programs include street parades, fireworks, and the whale-themed retro concept called 'Whale Retro'. This sensory-stimulating content provides special experiences for attendees.
Tourist City Ulsan Takes a New Leap
The '2025 Ulsan Metropolitan City Tourism Promotion Plan' is a blueprint to transform Ulsan into a more attractive and special city.
Ulsan City intends to attract tourists in conjunction with national events like the APEC summit and will continuously develop experiential and emotional tourism content considering various generations and preferences.
Thus, Ulsan is focusing on leveraging the tourism industry as a future growth engine to enhance the region's prestige.
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