Haeundae Vista Dongwon Phase 2, Everything About the New Residential-Commercial Complex: Bird's Eye View, Location, Site Plan, Number of Units, and Sale Price Revealed!

Table of Contents

Rising Expectations for ‘Vista Dongwon Phase 2’ in Haeundae Jung-dong

A large-scale residential-commercial complex development is being actively pursued in the area of 1364-1 Jung-dong, Haeundae-gu, Busan.

Currently, the Environmental Impact Assessment for the 'Haeundae Jung-dong Residential-Commercial New Construction' is in progress, led by Asiad Comprehensive Development Co., Ltd. The planned building will consist of six underground floors and 47 above-ground floors, with a total of 516 housing units and some commercial facilities.

This project has a total floor area of 130,493.61㎡ and will reach a maximum height of 153m, gaining attention as a high-rise mixed-use building that will form a new skyline in the Haeundae area. Additionally, the project has received approval from the Busan Housing Business Joint Committee on November 8, 2024.

Reveal of Aerial View and Community Meeting... Likely Successor of 'Vista Dongwon'

A project is underway aiming to commence construction in 2025 and finish by 2028. Currently, the Haeundae-gu Building Division and the Jung1-dong Administrative Welfare Center are conducting an environmental impact assessment review that began on April 15, 2025. In this regard, a community meeting will be held on April 23 (Wednesday) at 5 PM in Convention Hall 201-202 of BEXCO's first exhibition hall. This meeting will introduce the general overview of the project, expected environmental impacts, and measures to mitigate them.

Asiad Comprehensive Development, which is carrying out this project, is an affiliate of Dongwon Development, and there is a strong expectation that it will be marketed as ‘Haeundae Vista Dongwon Phase 2’, inheriting the successful brand of ‘Haeundae Vista Dongwon’. Based on the brand's recognition, this project is anticipated to become another residential landmark in the Haeundae Jung-dong area.

Project Overview and Background

The current project site consists of a mixture of vacant land and old houses with commercial facilities, which is an area that requires improvement in urban aesthetics and living environment. To address these issues, development is underway with the aim of obtaining approval for a housing construction business plan based on the ‘Housing Act’.

As the total floor area of the building in Busan exceeds 100,000㎡, reaching 130,493.61㎡, a formal environmental impact assessment is mandated according to the ‘Busan Metropolitan City Environmental Impact Assessment Ordinance’.

In this regard, from 2023, advisory consultations regarding urban management plans, performance-based design assessments, and various joint committee reviews will be implemented. It is expected that the environmental impact assessment report will be submitted by March 2025, and the project will proceed in earnest thereafter.

Composition and Scale of the Complex

The detailed information about the new residential-commercial project in Haeundae Jung-dong, Busan is as follows.

First, the project's location is 1364-1 Jung-dong, Haeundae-gu, Busan. The total site area is approximately 10,979㎡, out of which the residential area occupies 9,905㎡ and the public facility area occupies 1,074㎡. The building's scale will reach a total floor area of 130,493.61㎡, with a maximum height of 153m, and 516 housing units are planned.

The land use zone is designated as a general commercial area, and the project implementer is Asiad Comprehensive Development Co., Ltd. The total estimated project cost is approximately 8.768 trillion won, with construction expected to begin in 2025 and complete in 2028.

This project is designed as a high-rise building, yet with the structure harmoniously integrating residential and commercial facilities. Additionally, the inclusion of public facility land considering community contributions is regarded as an impressive element.

Expected Sales Price and Market Analysis

The official sales price has not yet been announced, but the recent transaction price of the 'Haeundae Lotte Castle Star' 84㎡ type near Haeundae Jung-dong is confirmed to be around 1 billion won.

Considering the rising trend of construction materials and labor costs, the sales price of this complex is highly likely to exceed 1 billion won. Particularly, given the brand's recognition and superior location, high sales prices are fully understandable in this context.

Conclusion: Will Haeundae Vista Dongwon Phase 2 Become the Center of Haeundae's Residential Map?

‘Haeundae Vista Dongwon Phase 2 (tentative name)’ is seeking to transform into a new high-rise residential complex at the center of Jung-dong in Haeundae. This area already has several high-rise residential-commercial buildings over 40 stories tall, with a 70-story Lotte Rael currently under construction, making it one of the most active development regions in Busan.

This location, featuring optimal transport, education, and living infrastructure, combined with its location, brand value, and luxurious designs, is likely to attract significant interest from both actual residents and investors in the future. These factors will make this complex even more attractive.

Future housing construction project approvals and construction schedules will lead to the announcement of the official sales schedule, potentially making it a key project that will significantly change the residential landscape of Haeundae.

The following content is excerpted from the environmental impact assessment report for the Haeundae Jung-dong residential-commercial complex.

Environmental Impact Assessment Report for Haeundae Jung-dong Residential-Commercial Complex

Chapter 2: Overview of the Project

2.1 Background and Purpose of the Project


○ This project site is located at 1364-1 Jung-dong, Haeundae-gu and is characterized by a concentration of poor and old housing. Currently, most of the project area remains undeveloped, with some houses and commercial facilities interspersed, seeking to improve the dilapidated and poor residential areas into a good housing complex through reasonable and realistic planning by obtaining a housing construction business plan approval in accordance with the ‘Housing Act’.

2.2 Basis for Conducting Environmental Impact Assessment

1. Basis for Conducting Environmental Impact Assessment
○ This project is a residential-commercial new construction project; therefore, in accordance with Article 2(1) of the ‘Busan Metropolitan City Environmental Impact Assessment Ordinance’ based on [Appendix 1], the total floor area exceeds 100,000㎡ (130,493.61㎡), necessitating an environmental impact assessment (refer to

).

CategoryScope of Environmental Impact Assessment Target ProjectTiming of Consultation Request
Article 2(1) of Busan Metropolitan City Environmental Impact Assessment Ordinance related [Appendix 1]1. Urban development projects with a total floor area exceeding 100,000㎡ and with 50 or more floors or a height of 200m or more. In this case, buildings subject to building permits under Article 2(2)(1) and (2) of the ‘Building Act’ are excluded, but multi-purpose buildings are included in the exemptions.Before building permit (prior)

Project Scale
▶ Total Floor Area: 130,493.61㎡
▶ Maximum Number of Floors: 47
▶ Maximum Height: 153.00m
(Note) [Appendix 1] Comparison 1: The scale of the target project refers to the scale of projects seeking permits, approvals, etc., and the timing for submitting evaluation reports or consultation requests is according to [Appendix 3] of the ‘Environemntal Impact Assessment Act Enforcement Decree’.

2. Progress History
○ 2023.01.31: Request for consultation on urban management planning determination for the housing construction project
○ 2023.08.23: Urban Architecture Joint Committee - Consultation Meeting Held
○ 2024.02.16: Notice for Performance-Based Design Pre-Review Evaluation Group (Held on 2024.03.06)
○ 2024.08.20: Submission of architectural joint committee review
○ 2024.09.27: Submission of supplementary measures plan due to housing business joint committee review application
○ 2024.11.08: Housing business joint committee meeting held
○ 2024.11.15: Notice of the results of the 6th housing business joint committee review in 2024 - conditional resolution
○ 2024.12.16: Receipt of housing construction business approval
○ 2025.03: Submission and consultation request for the building environmental impact assessment report.

2.3 Project Content


1. Basic Information about the Project

Basic Information about the Project

CategoryProject Content
Project Name○ Haeundae Jung-dong Residential-Commercial New Construction
Location○ 1364-1 Jung-dong, Haeundae-gu, Busan
Area and Size○ Site Area: 10,979㎡ (Residential: 9,905㎡, Public Facility Area: 1,074㎡) ○ Building Total Floor Area: 130,493.6130㎡ ○ Maximum Number of Floors (Height): 47 floors (153.00m)
Land Use Zone○ General Commercial Area
Project Implementer○ Asiad Comprehensive Development Co., Ltd.
Approval Agency○ Haeundae-gu Office, Busan Metropolitan City
Project Duration (Construction Period)○ 2025-2028
Project Cost○ 876,835,700,000 KRW

2. Location Conditions
○ The project area is designated as a general commercial area in urban management planning.
○ The surroundings of the project area are residential areas, with the Haeundae-gu Office, Haeundae Elementary School, and excellent natural scenery such as Bongdae Mountain to the west and Haeundae Beach to the south, making the living conditions favorable.
○ Haeundae Road passes to the north of the project area, while Jungdong 2-ro passes to the west, making the area well-connected and easily accessible.
○ With good living conditions and convenient transportation, this area is gaining attention as an ideal place for residential complexes, with various residential development projects (redevelopment) actively progressing nearby.

3. Current Status of Urban Management Planning
1) Land Use Zone
○ The project area is designated as an urban area, with a total area of 10,979㎡ designated entirely as a general commercial area (100.0%).
2) Current Status of Urban Planning Facilities
○ A planned urban road (Middle Road No. 3-94) has been designated to the west of the project area, and planned urban roads (Small Road No. 1-46) to the south and (Small Road No. 2-159) to the north have also been designated.

4. Architectural Overview
○ This project involves the construction of a mixed-use complex with a site area of 10,979㎡ and 47 above-ground floors, totaling 130,493.6130㎡, located at 1364-1 Jung-dong, Haeundae-gu, Busan, with detailed architectural information as follows.

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